The Woman Behind the Glow

Chidinma K. Anukam

Creative Director | Brand Strategist | Founder of NMA LDN | Soft Luxury Architect

A force of nature in feminine form, Chidinma K. is the visionary behind ByJanThaDoll and NMA LDN, two empires redefining what it means to glow up with grace, power, and intention.

Blending luxury aesthetic with unapologetic self-worth, Chidinma operates at the intersection of beauty, business, and boss energy. As a Creative Director and Brand Strategist, she transforms brands into magnetic experiences, crafting visual stories that seduce, sell, and scale.

With over a decade of design and brand-building experience across the UK and global markets, her portfolio spans e-commerce, wellness, and lifestyle industries, rooted in clarity, elevation, and identity-rich storytelling.

But the version you see today? She built her.

Behind the glow-up is a woman who rose from imposter syndrome, heartbreak, and burnout, a woman who paused her dreams, gained and lost herself in the process, and came back even harder. Chidinma walked away from love that dimmed her light, from careers that drained her creativity, and from playing it small for people who never deserved her softness.

She restarted her glow-up with no savings and no roadmap, just discipline, vision, and an unshakable belief that she was born for more. Every early morning walk, every self-funded launch, every product, post, and pivot, it all became her love letter to women reclaiming their power.

She is the founder of NMA LDN, a Nigerian-rooted, globally-minded beauty label championing clean glam, feminine power, and cultural pride. The brand’s mission? To make every woman feel like the prize she is....elevated, expensive, and unapologetically her.

She’s not just teaching glow-ups. She’s living proof of what it looks like to rebuild beautifully.

Her mantra?
“Soft life isn’t just a vibe, it’s a decision.”

And when she walks in the room?
The energy shifts.

Digital Products That Elevate

Dolls Who Glow With Me

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Work with me (for creative direction, branding, or collaboration inquiries.)